Worthwhile means “worth your time.”

We believe that popularity is the wrong metric of success for content, and that a much better metric is "Was it worth your time?". While that is ultimately a subjective determination, we think asking this question will lead to much better ways of recommending content.

To ensure that WW votes are used wisely, we only allocate a limited amount a person can give each day. Good curators can earn Curator Points when others upvote their curations.

If you’ve ever shared an article on what used to be called Twitter, and posted “Long but must read”, that article you've shared is what we mean by worthwhile.

We further rank content not just by how many Worthwhile Votes it received, but *who* gave those votes, as we believe the best way to determine the relative "worthwhileness" of a piece of content is to ask human readers who are experts and passionate about its subject matter after they read or listen to it.

And when you’ve Slacked your colleagues the link to a podcast with the message, “Some fascinating ideas in this that can really change the way we’re thinking about launch.” Exactly, very worthwhile.